Virtual-Worlds Consortium releases survey of virtual worlds interest groups
Stanford Research Institute – Consulting Business Intelligence (aka. SRIC-BI http://www.sric-bi.com) today released results from a survey taken amongst the members of their own Virtual Worlds Consortium, SDForum’s Virtual World SIG, Boulder, Colorado’s Serious Second Life, and Stanford’s MetaverseU.
The download is available at: http://www.sric-bi.com and directly linked here (link opens .pdf document): http://www.sric-bi.com/news/VWCcollabwksurvey2008-03.pdf
The groups questioned largely focus on collaborative work (serious games) more than entertainment uses, and the survey was geared towards that. Members of these groups are definitely motivated to use virtual worlds (70% see significant potential) and cite security and eases of use as key to adoption by enterprise and government customers.
The respondents were split 50/50 on whether Second Life would remain the leading VW platform in the next 2-3 years.
At least one quarter of the respondents use virtual worlds over 20 hours per week. Another quarter only use them 1-5 hours per week.
Another 36% use virtual worlds in a 5-20 hour range, and the remaining 12.5% barely log on and use less than 1 hour per week.
<1 hour 12.5%
1-5 hours 26.3%
5-10 hours 15.0%
10-20 hours 21.3%
20+ hours 25%
That’s as far as I’ve had time to dig into this but there are a lot of forward-looking questions and interesting conclusions in there – so take a look.
Thanks to Dr. Eilif Trondsen of SRIC-BI for conducting and sharing the survey.
-Bob Ketner