Virtual World SIG

SDForum’s Virtual World SIG


Entropia Universe Aug. 25, 2008

“Virtual Economies with Real Results: Entropia Universe”

Perhaps no other virtual world has pushed the concept and execution of virtual economies as far as Entropia Universe. Launched in 2003, the free-to-play Entropia has a user base of over 800,000 users today, generating over $400 Million USD in-game turnover in the economy.

Blurring the lines between games, virtual worlds, and real economies, Entropia was chosen in 2007 by the Beijing Municipal People’s Government as the platform of development for the Chinese “Cyber Recreation Development Corp” (CRD). The project will create a cash-based virtual economy for China that encompasses business-to-business transactions and other sophisticated economic models.

Not only innovative in economic terms, the Entropia world is being deployed this year using the CryEngine 2, which will deliver stunning graphical experiences not yet seen on a wide scale on the web. On nearly every level Entropia Universe is leading in virtual world innovation, while extending the reach of the experiences from the game directly to real-world ATM’s.

The change brought about by virtual collaboration is only beginning to be understood. Join us for a unique look inside the merging of real and virtual economies via one of the most fascinating virtual worlds today – Entropia Universe

John Bates Bio:

John Bates represents Entropia Universe and is responsible for business development, strategic marketing & PR initiatives throughout North America.

An Internet pioneer since 1987, Bates is an owner of the world’s leading direct marketer of live entertainment. John co-founded, a leading youth marketer and textbook seller. John consults companies on sales, marketing, brand advocacy, as well as Internet strategy & public relations. Bates has guided the explosive growth of companies from zero to millions in revenues and has experience in virtual worlds dating back to 1994.

John is a highly sought after speaker and has garnered excellent ratings at diverse venues like South by Southwest, Harvard’s Cyberposium, WebAttack, Jupiter Online Developers Conferences, Vanderbilt School of Business Distinguished Speakers Series, St. Gallen School of Business World Leaders Symposium, VeerStichting Symposium, Virtual Worlds, Virtual Goods Summit and more. John brings passion, enthusiasm and long experience in virtual worlds.


6:30 PM – 9:00 PM August 25, 2008
Pillsbury Winthrop
2475 Hanover St.
Palo Alto, CA
*LIVE* online media linked from
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[UPDATE: 03-30-2009]
MindArk, developer of virtual world Entropia Universe, has obtained a banking license in Sweden.
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