Join us this Monday Aug. 23 for the next meeting of the Virtual World SIG, featuring
a virtual world and augmented reality demo by Jori Clarke, CEO of Kidscom.com
Description:
The advance of “digital natives” into virtual worlds has been unstoppable over
the last 5 years. One company that saw this coming a full decade before the rush was Circle
1 Network. Their motto of “Play Smart, Stay Safe, Have Fun!” has enabled
online worlds for kids and parents with users from more than 200 countries to engage via
unique online communities. Users have fun while they learn, and they learn while they play.
These users also generate a lot of content, actually becoming part of the site. With a
diverse partner and sponsorship base ranging from the government and higher education to
corporate and non-profits such as the USDA, Michigan State University, the SunPower
Foundation and The Tech Museum, Circle 1 Network connects communication messages from these
partners to kids and families using experience garnered over many years.
On August 23 CEO Jorian (Jori) Clarke will take us on a tour of the unique virtual world of
Kidscom.com which engages users with a timely message of sustainability and a struggle
against negavive influences inside the “Idea Seeker Universe”.
Along the way find out how partners are using this inviting and safe environment to connect
with the first generation to grow up as members of virtual worlds – today’s kids
– who in turn are motivating and engaging the adults in the real world with these
messages. Jori will also be demoing a brand new augmented reality game and a QR Code cell
phone interactivity.
Jorian Clarke, Founder & CEO, Circle 1 Network bio:
Jori and her company launched the first Web site for kids in 1995 and worked with the FTC in
1996 to formulate the first Internet safety law – The Children’s Online Privacy
Protection Act (COPPA). Jori has spoken by invitation to the FTC on two occasions and also
to the Department of Commerce regarding the development of laws for responsible marketing
practices to children. Her work has evolved from Web sites and cyberzine communities to
virtual worlds, cell phone applications using QR codes and real world/digital world
integrations.
Jori has been featured on numerous media, including ABC’s “Good Morning America,” Fox News
Channel, CNN, Canada’s Prime Network, National Public Radio’s “Morning Edition,” “All Things
Considered” and “Horizons,” Advertising Age, USA Today, The Wall Street Journal, Forbes.com,
Chicago Tribune, Investors Business Daily and Web Week. She is also a frequent conference
speaker, including AdTech, EngageExpo!, Consumer Electronics Show (CES), Women in Technology
International (WITI), Stanford’s Media X Workshop, eMetrics Summit, Internet World,
KidScreen Summit, KidPower, Family Online Safety Institute, Toy Fair, Advertising Research
Foundation, IIR and DCI events.
Jori has been published in several books, including The International Journal of Marketing
& Advertising to Children; Web Usability: A User-Centered Design Approach and Usability;
Systems, Social and Internationalization Design Aspects of Human-Computer Interaction; and,
Internationalization of Information Technology. She also was the first female recipient of
the Wisconsin SBA’s Small Businessperson of the Year Award.
Location:
Pillsbury Winthrop Office Silicon Valley
2475 Hanover Street
Palo Alto, CA 94304-1114
Agenda:
6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations
Price:
$15 at the door for non-SDForum members
No charge for SDForum members
No registration required
