Virtual World sig

Hello Virtual Worlders,
Here’s a reminder about the Virtual World SIG this coming Monday May 5 with an inside look at Gaia Online. We will also stream live and meet in Second Life.  For media link go to http://www.virtualworldsig.com
See you there!
Bob Ketner

Virtual Worlds SIG: Extending Virtual Worlds - Gaia Online
6:30 PM - 9:00 PM May 5, 2008
Pillsbury Winthrop
2475 Hanover St.
Palo Alto,, CA
Topic: “Extending Virtual Worlds - Gaia Online”

Gaia Online is an online hangout and virtual world that has been busy over the past year bridging the connections between the “virtual” and the “real” world in very direct ways.

Gaia’s own internal market of rare and exclusive virtual items creates a thriving economy which operating as a backdrop for this youth-oriented world.  Gaia has attracted brand partnerships as diverse as Sony, Toyota, and World Wrestling Entertainment.  Recently they have added a cinema where your avatar can watch Warner Bros. and Sony Pictures films, and you can even buy prepaid cards redeemable for virtual items at your local Target store.

This year they have announced a plan to integrate an MMOG (Massively Multiplayer Online Game) into the mix, and in case you were wondering, yes, they also have a Bebo and Facebook apps. The world has a former Chairman of the U.S. Council of Economic Advisors on its economic board and is funded by Benchmark, Redpoint, and DAG Ventures.

We are pleased to have Joe Hyrkin, VP of of Sales & Business Development to present a rare look at this booming phenomenon. Come learn how this virtual world of 5 million users engages and extends the virtual experience into so many online and offline destinations.

Joe Hyrkin has more than 15 years of experience in senior sales and business development management both domestically and internationally. He has focused his career on creating and launching new businesses around the world, and has been instrumental in pioneering creative revenue opportunities in the community Web space.  At Gaia, Joe oversees all revenue including virtual goods, advertising and merchandize as well as all Business Development efforts including strategic partnerships, and distribution. He has pioneered business models that create some of the best brand and consumer engagement on the web.

Prior to Gaia Online, Joe headed up the business side of Multimedia Search at Yahoo!, where he also served as head of Business Development and Sales for Flickr.  Before his time at Yahoo, Joe served as Vice President of Strategic Accounts and Asia Pacific Operations at publicly listed company, Virage Inc, a provider of video search and publishing services and software. While at Virage, Joe and his team pioneered some of the first business relationships in the broadband entertainment space, working with some of the world’s leading media companies. Prior to Virage, he headed sales for Sina.com, the top Chinese language web portal, and before that Joe ran The Economist Group’s business in China for 4.5 years establishing the company’s presence in the country and overseeing offices in Beijing, Shanghai and Hong Kong.

Location
Pillsbury Winthrop Office Silicon Valley
2475 Hanover Street
Palo Alto, CA 94304-1114
Directions

Agenda
6:30 PM Registration and Networking
7:00 PM -8:40 PM Presentations

Price
$15 at the door for non-SDForum members

http://www.sdforum.org/vwsig
No charge for SDForum members
No registration required

Virtual Worlds Managment, creator of Virtual Worlds News has posted a list of over 100 youth-oriented virtual worlds.

The list is at: http://www.virtualworldsmanagement.com/2008/youthworlds.html

This list took me by surprise - but - when you consider that “every toy is now getting it’s own virtual world” then it adds up since so many thousands of toys are launched each year. Check out the list for any important worlds you see upcoming.

Philip Rosedale spoke at the US House of Representatives’ Subcommittee on Telecommunications and the Internet yesterday, April 1. I thought it was an April fools joke at first, but this is real.

Audio and video is here: http://energycommerce.house.gov/

Philip starts speaking at around 29:00 after an introduction. Almost the entire 90 minute meeting is focused on Second Life. A major score for Second Life in getting established as “the” virtual world. Dr. Larry Johnson of New Media Consortium likens Second Life to the opportunities that were brought about from settling the wild west, the rollout of electricity, television, and the internet itself.

Stanford Research Institute - Consulting Business Intelligence (aka. SRIC-BI http://www.sric-bi.com) today released results from a survey taken amongst the members of their own  Virtual Worlds Consortium, SDForum’s Virtual World SIG, Boulder, Colorado’s  Serious Second Life, and Stanford’s  MetaverseU.

The  download is available at: http://www.sric-bi.com and directly linked here (link opens .pdf document): http://www.sric-bi.com/news/VWCcollabwksurvey2008-03.pdf

The groups questioned largely focus on collaborative work (serious games) more than entertainment uses, and the survey was geared towards that.  Members of these groups are definitely motivated to use virtual worlds (70% see significant potential) and cite security and eases of use as key to adoption by enterprise and government customers.
The respondents were split 50/50 on whether Second Life would remain the leading VW platform in the next 2-3 years.

At least one quarter of the respondents use virtual worlds over 20 hours per week.  Another quarter only use them 1-5 hours per week.
Another 36% use virtual worlds in a 5-20 hour range, and the remaining 12.5% barely log on and use less than 1 hour per week.
<1 hour           12.5%
1-5 hours        26.3%
5-10 hours     15.0%
10-20 hours   21.3%
20+ hours       25%

That’s as far as I’ve had time to dig into this but there are a lot of forward-looking questions and interesting conclusions  in there - so take a look.
Thanks to  Dr. Eilif Trondsen of SRIC-BI  for conducting and sharing the survey.

-Bob Ketner

Here’s that list from 03/19/08 from Mike Rhodin  of IBM Lotus that references 5 trends to embrace in the virtual workplace.The press release is here:
http://www.marketwire.com/mw/release.do?id=834515&sourceType=1 

Here’s my own description of them:

1) “The Virtual Workplace will become the rule.”
Laptops and mobile devices will allow us to move beyond the “desk - typewriter - phone” model of the workplace. For many people of course this is already a way of life.  Social networking aspects of the virtual world will give the feeling of community.  The need for business travel will be reduced as virtual worlds and telepresence tools get better.

2) Real-time collaboration will become the norm. 
Email is too slow, and should be used (as it is in Second Life) as merely a cache of stored messages which arrived for you while you were asleep.  Again, already many young workers consider email too slow, having grown up on texting on phones.

3) “Beyond Phone Calls”. 
If you value productivity and time, the telephone is one of the least effective ways to communicate. Here IBM again mentions IM as being a tool for replacing many phone communications.  Now, of course the telephone is not going away, that’s not the point.  But there are huge benefits available in shifting select communications from phone to IM.

4) Interoperability desired.
IBM focuses on interoperability and open standards as inevitable as the space matures.  A lot of this just hasn’t been figured out yet and may not be, since platforms are generally competing business entities with different competencies. They are not necessarily interested in interoperability, whereas business just requires a coherent set of tools that does a few basic things flawlessly. That might not be found in any 1 platform, hence the cry for openness. They also mention increased ease of finding resources which could refer to ease of finding things in virtual worlds or better access to the correct individuals.

5) “Meetings” replaced with new models.
Fewer meetings - Woo-hoo!  It’s a conceptual leap - “gaming technologies will significantly influence online corporate meeting experiences”.  As I said at Virtual Worlds Fall 2007 in San Jose “gamers are using it now” and in fact, “collaborating ” much more effectively and with less cost.

-Bob Ketner

There were big announcements over the last couple of days that IBM and Forterra are teaming up to create collaboration tools for intelligence agencies. Both companies (IBM on 01/22/07 and Forterra on 06/25/07) have presented at the Virtual World SIG over the past year.

The article on applications for intelligence agencies are here:
http://money.cnn.com/news/newsfeeds/articles/marketwire/0377901.htm

and here: http://www.forbes.com/technology/2008/03/20/

Covered by VirtualWorldsNews.com here: http://www.virtualworldsnews.com/2008/03/ibm-and-forterr.html

That article references another release in which Mike Rhodin of IBM Lotus describes 5 future trends in this direction of “Unified Communications”. That release is linked here: Marketwire IBM press release.

And more discussion about the IBM view of virtual worlds here:
http://money.cnn.com/news/newsfeeds/articles/marketwire/0377261.htm

This type of news could be an early glimpse of the slope of enlightenment, which would be welcome, as there are indications that this could be a trough of disillusionment period. It’s good to see these virtual world concepts that have been talked about for so long put into some concrete plans. Now let’s just hope that today’s version of the ARPANET is online and their version of “the grid” is up when the red phone rings at 3 am!

-Bob Ketner

[UPDATE]
Thanks for staying posted, I wish this could have been streamed.  As it happened, the camera was not hooked up to a  laptop so it did not happen.  Apologies.  Normally I do the streaming myself on my own dime, but in this case I had to run the real-world stage announcements etc.  I invite you to our other sig meetings and will post any links I can to the archived video of today.  Thanks and wish this could have happened.  Best, Bob Ketner

Hi,
Bob Ketner here, I’m not running the camera or audio today, but I’m going to try to direct any media here via ustream. I won’t be in SL either due to organizing the RL conference.

For an SL meeting place, meet as usual at: Innovation Island (this link will start the Second Life program)
You can view the presentations with the embedded viewer. Video will be active during the presentation.
If not working please try: http://ustream.tv/channel/virtual-world-sig

Hello,
Tomorrow’s the day to be part of the conversation as Virtual Worlds Go Mobile with talks from Nokia, SKT, 4 VC’s, MBlox, Veepers, Gemini mobile, WiFi Army, and Smith Micro.

This afternoon conference coincides with alongside a flurry of press releases and announcements from virtual world platforms and media companies that are taking virtual worlds to the new platforms of phones and mobile devices. Get the inside forecasts and views on these new developments!

Register here:
http://www.sdforum.org/

Virtual Worlds Go Mobile

11:45am - 5:00pm February 26, 2008

Virtual Goes Mobile
Crossing the Chasm from the Internet

Event Overview:
At the speed of light, three dimensional parallel universes and their immersive communities -whether they be virtual worlds of shopping centers, nightclubs or interactive gaming- went from “radical fringe” to mainstream, with multinationals around the world setting up their own islands to be represented in this new part of the internet galaxy. Now the next frontier may be the most complex one to cross yet - mobile platforms. All players in the tech eco-system are setting stakes to offer consumers new options in social interactivity of all forms:

* Companies already entrenched in virtual worlds and interactive gaming, where mobile devicese the next BIG opportunity
* Social networking and community enterprises hoping to add a third dimension to their community and/or “go mobile”
* The enablers and supporters, whether they be investors who fund and help scale these enterprises or technology plays, such as payment systems, operating systems and platforms…

This conference is the first of its kind to listen to all the voices in the eco-system as they discuss what opportunities will be available and what the challenges are to realize this goal, when communities are able to connect, communicate and share content on these mobile devices, how the location-specific abilities and information be integrated, where should we look for emerging markets for web content when it becomes accessible to billions of cell-phone users.

Agenda:
11:45am-12:30pm Registration and Networking Lunch
12:30pm-12:45pm Welcome Remarks
12:45pm-1:15pm

Opening Keynote Speaker:
Anders Nancke-Krogh, Nokia
1:15pm-2:30pm

Panel Discussion: “The Venture Landscape”
Baris Karadogan, Velocity Interactive Group
Nate Redmond, Rustic Canyon
Sharon Wienbar, Scale Venture
Richard Wong, Accel

Moderator: Mike Doran, Fish & Richardson
2:30pm-3:00pm

“The Global Perspective”
Keynote Speaker: Joe Jasin, SKT
3:00pm-3:15pm

Entrepreneur Profile, Virtual Perspective
Martin Dunsby, Vollee
3:15-3:30pm Afternoon Break
3:30-3:45pm

Entrepreneur Profile, Monetizing the mobile Experience:
Steve Livingston, MBlox
3:45pm-5:00pm

Panel Discussion: “Paths for the Future: Success Stories and Learned Lessons”

Paul Anderson, Veepers
Rob Osborn, Gemini Mobile Technologies
Tomasz Wojtowicz, WiFi Army
Mandar Shinde, Smith Micro
Moderator: Ewan MacLeod, SMS Text News

5:00pm-5:15pm Closing Remarks

Price:
Platinum Pass: $25
Members: $65
Non-members: $85

Location:
Tech Mart Center, Fremont Room,
5201 Great America Parkway
Santa Clara, CA 95054
Directions

Here it is, what we have discussed at the SIG before, a mixing of RL and SL and representation of both on screen of some kind. These folks at Georgia Institute of Technology (http://arsecondlife.gvu.gatech.edu/index.html) show how avatars and humans, both seated within a designated AR stage area mix in a video. They also discuss MMO’s in general. Looks slightly odd and hard to tell what’s going on but this is right on the edge of the augmented reality direction for sure.  You can even teleport to their location:

http://slurl.com/secondlife/Augmented%20Reality/41/74/38

They also have a longer video at: http://arsecondlife.gvu.gatech.edu/defensearmmoref.mov.

Ouch, watch the mic in the first minutes of this video. The birds and crickets also have a really good time in the background.

Got a heads up from California Condor (in-world SL) that there’s a Metaverse Meetup “Crossroads to the Metaverse” in Hoboken, NJ.
tomorrow Sat. Feb. 23. Organized by Thodore Wright, Andy Fundinger,  and long-time SL’er Hiro Pendragon.

Details at:

http://gamedev.meetup.com/166/calendar/7312910/

Looks like all the details will be posted there.  Hopefully it happens simultaneously in SL.  If so, I’ll be there!